0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.
R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
0-1 development of a digital healthcare system with a smart booking engine, patient dashboard, and a website redesign for an innovative ophthalmological clinic.
0-1 development of a two-sided marketplace for booking dental services. It seized the untapped mobile market with a responsive web app, accelerated traction with SEO, and got acquired in year three.
Redesign that enabled a fintech startup to challenge banks by gaining users’ trust. A combination of soft rebrand, UX design, and clever marketing led to a splashy launch, fast growth, Series A round, and beyond.
