Get in touch
Natan Novum — Freelance product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped European entrepreneurs built startups 0-1.

Confessions of an Information Junky Pt.1

You might’ve noticed that I fell off the radar. If you wondered what happened, this is your chance to find out. If you’re new, I don’t know what tickled your fancy my way, but this concerns you too. Either way, I’m back, and I want to make the best of our connection.
Confessions of an Information Junky Pt.1

Wise.blue

Redesign of a campaign management app for agency power users. An innovative spreadsheet UI secured new partnership deals with media partners and delivered massive operational efficiency gains.
Wise.blue

Tablerone

Browser extension that saves tabs and hours of time. As its founder, I spearheaded all activities from inception to 10,000 WAU with a 4.5 rating on the Chrome Web Store.
Tablerone

Videobolt

Product strategy pivot and redesign of a video creation app with a template marketplace. We increased organic traffic by 276% and doubled MoM revenue growth in 6 months.
Videobolt

Celtra Design System

0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.
Celtra Design System

Celtra Ps & Ae plugins

R&D of a more efficient workflow between Adobe CS and Celtra. The add-ons streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Celtra Ps & Ae plugins

On Hearts & Minds

Are you original or just unaware you're stealing from giants? I spent years unable to hear my own voice over theirs. This is the library I stole from most, mapped as an essay that let me think clearly enough to write something of my own.
On Hearts & Minds

Why UX Keeps Getting Scrolled Over By Ad Tech

How did one of the most profitable and creative industries become the benchmark for poor, if not malicious design? Were advertisers in Cannes when the rest of the tech class was taking lessons on user-centered design methodology?

Celtra Video Editor

Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Celtra Video Editor