0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.
R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Are you original or just unaware you're stealing from giants? I spent years unable to hear my own voice over theirs. This is the library I stole from most, mapped as an essay that let me think clearly enough to write something of my own.
How did one of the most profitable and creative industries become the benchmark for poor, if not malicious design? Were advertisers in Cannes when the rest of the tech class was taking lessons on user-centered design methodology?
Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Every new medium is inevitably shaped by the forms of its closest predecessors. To establish more suitable conventions for its purpose we must first understand its nature and potential.
Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
0-1 development of a digital healthcare system with a smart booking engine, patient dashboard, and a website redesign for an innovative ophthalmological clinic.
