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Natan Novum ⸻ Product designer

Natan Novum ⸻ Product designer

I work with ambitious people on defining novel product ideas, finding their optimal form through hands-on craft, and growing them by listening to market feedback.
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Making an app that runs fast, looks good, and people know how to use straight away is the "easy" part of the job. Determining what it must do, what it shouldn’t do, and why it needs to be that particular way to succeed instead of another… that’s the tricky part. And the added value I bring to the table.

Portfolio

Aleph Design System

0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Aleph Design System

Wise.blue

Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Wise.blue

Videobolt

Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
Videobolt

Celtra Ps & Ae plugins

R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Celtra Ps & Ae plugins

Celtra Video Editor

Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Celtra Video Editor

Celtra Interscroller

Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
Celtra Interscroller
10 posts
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Natan Novum · Minimum Effective Doseign

Natan Novum · Minimum Effective Doseign

Natan Novum is a product designer in London. He works on defining novel products, finding their optimal form, and growing them based on market feedback.

Portfolio

Aleph Design System

0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Aleph Design System

Wise.blue

Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Wise.blue

Videobolt

Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
Videobolt

Celtra Ps & Ae plugins

R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Celtra Ps & Ae plugins

Celtra Video Editor

Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Celtra Video Editor
10 posts
Show all