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Natan Novum ⸺ Product designer

I make software products more effective, easier to use, and focused on building the value that converts into revenue.
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My expertise lies in hands-on UX+UI design and solving user-centric problems from research and strategy to implementation and go-to-market. I have been part of nine 0→1 journeys, six times as the only designer. In leadership roles, I led complex integrations, redesign-rewrites, and scaled product operations, including hiring product talent.

3fs

Katalys

Aleph

Wise

Celtra

Zemanta

Flaviar

Videobolt

Toothpick

Aleph Design System

0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Aleph Design System

Wise.blue

Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Wise.blue

Videobolt

Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
Videobolt

Celtra Ps & Ae plugins

R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Celtra Ps & Ae plugins

Celtra Video Editor

Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Celtra Video Editor

Celtra Interscroller

Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
Celtra Interscroller
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