Natan Novum is a product designer in London. He works on defining novel products, finding their optimal form, and growing them based on market feedback.
0-1 development of a two-sided marketplace for booking dental services. It seized the untapped mobile market with a responsive web app, accelerated traction with SEO, and got acquired in year three.
Redesign that enabled a fintech startup to challenge banks by gaining users’ trust. A combination of soft rebrand, plainspoken pitch, and conversion-focused UX led to a splashy launch, a Series A round, and beyond.
