Natan Novum — Freelance product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped European entrepreneurs built startups 0-1.
Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
0-1 development of a digital healthcare system with a smart booking engine, patient dashboard, and a website redesign for an innovative ophthalmological clinic.
0-1 development of a two-sided marketplace for booking dental services. It seized the untapped mobile market with a responsive web app, accelerated traction with SEO, and got acquired in year three.
Redesign that enabled a fintech startup to challenge banks by gaining users’ trust. A combination of soft rebrand, UX design, and clever marketing led to a splashy launch, fast growth, Series A round, and beyond.
