Natan Novum - Natan Novum · Minimum Effective Doseign (Page 2)

Natan Novum — Freelance product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped European entrepreneurs built startups 0-1.

Format Follows Function: Shaping the Next Generation of Display Ads

Every new medium is inevitably shaped by the forms of its closest predecessors. To establish more suitable conventions for its purpose we must first understand its nature and potential.

Celtra Interscroller

Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.

Morela

0-1 development of a digital healthcare system with a smart booking engine, patient dashboard, and a website redesign for an innovative ophthalmological clinic.

Toothpick

0-1 development of a two-sided marketplace for booking dental services. It seized the untapped mobile market with a responsive web app, accelerated traction with SEO, and got acquired in year three.

Redesign that enabled a fintech startup to challenge banks by gaining users’ trust. A combination of soft rebrand, UX design, and clever marketing led to a splashy launch, fast growth, Series A round, and beyond.

Control + Shift + Create

Written adaptation of a talk I gave at Slovenian Advertising Festival on 29. March 2012 about applying creative direction to web design.

Format Follows Function: Shaping the Next Generation of Display Ads

Celtra Interscroller

Morela

Toothpick

TransferWise

Control + Shift + Create

Free

NN Design Portfolio